IS YOUR BRAND STRATEGY OFF BALANCE?
IT’S TIME TO TALK ABOUT THE ELEPHANT IN THE ROOM
WHAT KEEPS YOUR BRAND IN CONSTANT MOTION?
The dynamic between two forces: professionals and consumers.
YOUR BRAND LIVES IN A FLUID WORLD
Most marketers tend to communicate to professionals and consumers independently of one another. Often wondering if you’re saying the right things, at the right time, to the right target.
IT’S NOT EITHER/OR. IT’S BOTH.
THATS WHY WE CREATED THE CONTINUUM
To understand your brand’s balance between professionals and consumers.
To identify the gaps that exist and reveal real competitive advantages.
ONCE YOU LEARN THE BALANCE, YOU DISCOVER THAT BRAND OPPORTUNITIES AND RISKS ARE ACTUALLY CREATED THROUGH THIS DYNAMIC.
Then, you can adapt your marketing mix and strategy, based on the role each target plays in that market, with that product, at that time.
INTERESTED IN UNDERSTANDING YOUR BRAND BALANCE?
Contact Peter Heymann at pheymann@nortonadv.com or 845-358-5703 to schedule a review and presentation.